In this project, I designed a completely new website, also leading the content optimization for Binqy. I embarked on this exciting project to create a more appealing and modern website that would be more effective in attracting new clients. This involved UX/UI design, content development support using storytelling tactics, designing custom illustrations, and implementing advanced animations. The website is also made multilingual. The result is a modern website that not only engages visitors but also boosts trust and credibility and increases conversion rates. Overall, we've built a website that will better supports Binqy's mission to prevent burnout and improve well-being.
Binqy is a dynamic and innovative platform dedicated to preventing employee burnout and enhancing well-being in the workplace. Binqy offers tailored solutions that empower organizations to optimize their workforce's performance and happiness. Through cutting-edge technology, personalized assessments, and data-driven insights, Binqy equips businesses with the tools they need to create a healthier and more productive work environment.
Outdated Online Presence
Ineffective Storytelling
Competitive Disadvantage
Limited User Engagement
Limited Inhouse Knowledge Regarding Web Design
Redesigned Website: We completely renewed the website to give it a modern and appealing look. This involved creating a visually engaging design, updating color schemes, and incorporating current design trends to ensure that the website was aesthetically pleasing.
Storytelling Integration: We worked on improving the website's content by incorporating effective storytelling techniques. This included refining the messaging to be more compelling, incorporating customer success stories, and using relatable narratives to engage visitors emotionally.
Competitor Analysis: We conducted a thorough analysis of Binqy's competitors to identify areas where they excelled. By benchmarking against industry leaders, we were able to implement features and design elements that would help Binqy compete more effectively in the market.
User-Centered Design: We adopted a user-centered design approach to make the website more intuitive and user-friendly. This included improving navigation, creating clear call-to-action buttons, and optimizing page load times to enhance the overall user experience.
Collaborative Approach: To bridge the knowledge gap, we collaborated closely with Binqy's team. We provided guidance and training to ensure that they could maintain and update the website effectively in the future. This included teaching them about content management systems and best practices in web design.
During the critical moodboarding phase of the project, we embarked on a journey to define the very essence of Binqy's new online presence. It was here that we delved deep into discussions about the desired look and feel of the website, meticulously selecting the perfect color palette that would resonate with Binqy's vision. Drawing inspiration from websites that had left a lasting impression on us, we crafted a clear picture of the direction we wanted to take—a clean, modern, and refreshing website.
During the wireframing stage, we set the structural foundation of Binqy's website. By sketching out the layout, placement of elements, and navigation, we created a blueprint that would guide the development process. This step allowed us to visualize the website's functionality and user flow, ensuring that it would meet Binqy's goals of engaging user experiences and seamless navigation. The wireframes served as a crucial reference point throughout the project, helping us bring the website to life in alignment with Binqy's vision.
In the Design stage, we translated Binqy's vision and wireframes into a visually captivating and functional website. This phase involved crafting the aesthetics, selecting fonts, colors, and creating custom illustrations. By fine-tuning every detail, we achieved the clean and modern look that Binqy desired, ensuring that the website not only looked fresh but also aligned with their brand identity.
During the Development phase, we efficiently translated our design concepts into a fully functional website. This involved implementing interactive elements, dynamic content integration, and ensuring responsive design to create a seamless user experience across devices. By streamlining our development process, we transformed our vision into reality. The result is a website that aligns perfectly with Binqy's mission and provides an engaging experience for its visitors, all accomplished with the help of Webflow's low-code capabilities.
In the final phase, we conducted a self-edit workshop, providing the Binqy team with the skills to manage their website autonomously. Additionally, I optimized standard SEO settings, paving the way for improved online visibility and growth. When the website was ready for launch, a Binqy team member transferred it to their domain.
During the critical moodboarding phase of the project, we embarked on a journey to define the very essence of Binqy's new online presence. It was here that we delved deep into discussions about the desired look and feel of the website, meticulously selecting the perfect color palette that would resonate with Binqy's vision. Drawing inspiration from websites that had left a lasting impression on us, we crafted a clear picture of the direction we wanted to take—a clean, modern, and refreshing website.
During the wireframing stage, we set the structural foundation of Binqy's website. By sketching out the layout, placement of elements, and navigation, we created a blueprint that would guide the development process. This step allowed us to visualize the website's functionality and user flow, ensuring that it would meet Binqy's goals of engaging user experiences and seamless navigation. The wireframes served as a crucial reference point throughout the project, helping us bring the website to life in alignment with Binqy's vision.
In the Design stage, we translated Binqy's vision and wireframes into a visually captivating and functional website. This phase involved crafting the aesthetics, selecting fonts, colors, and creating custom illustrations. By fine-tuning every detail, we achieved the clean and modern look that Binqy desired, ensuring that the website not only looked fresh but also aligned with their brand identity.
During the Development phase, we efficiently translated our design concepts into a fully functional website. This involved implementing interactive elements, dynamic content integration, and ensuring responsive design to create a seamless user experience across devices. By streamlining our development process, we transformed our vision into reality. The result is a website that aligns perfectly with Binqy's mission and provides an engaging experience for its visitors, all accomplished with the help of Webflow's low-code capabilities.
In the final phase, we conducted a self-edit workshop, providing the Binqy team with the skills to manage their website autonomously. Additionally, I optimized standard SEO settings, paving the way for improved online visibility and growth. When the website was ready for launch, a Binqy team member transferred it to their domain.
“Rob and I met through LinkedIn, when Rob sent me a connection request. At that time we weren’t ready for a new website yet, but a couple months later we actually were. Coincidentally, I saw a post from Rob which reminded me of him. So, I sent him a message and the rest is history.
Right from the start, everything with Rob felt very safe and professional so I never had any doubts or fears. This initial impression turned out to be accurate, as the entire process went very smoothly. At Binqy, we mainly loved Rob's flexibility and his ability to think along with what Binqy needed. His expertise and our ideas were a great combination to build an amazing website for us. At the moment we already receive very positive responses on our website. It looks nice, clean, and clear. Our next focus is optimizing the SEO on the website further, which altogether, we expect, will lead to a lot of new customers.
We've already mentioned Rob's name a couple of times, and we always share we had a great working experience with Rob. His enthusiasm and knowledge in this field helped us a lot. We can’t wait to see how his skills develop even further, and at some point might hire him again!”
